Friday 28 June 2013

Economic Reasons - Print


Economic Reasons - Print



In the old edition of newspaper the newspaper was just for news and they didn't have any pictures. It also didn't cost very much. 

The newspaper prices are differ from paper to paper. The most expensive paper being £2 and the least expensive being free.

Newspaper prices vary depending on where they get their funding from. The Metro for example, is a free paper. The reason for this is because companies pay them to advertise their products. The money that they get from the companies goes towards the journalists and photographers salaries because they make the paper very interesting to read

There are some newspapers however that really rely on the money that the newspaper makes. The reason for this is because they will need to pay their employees who work hard every day.  The Sun, for example used to be a Monday - Saturday paper until February 2012 selling on average, 2,751,219 copies a day. The Sun started selling on a Sunday at the end of February 2012  because of the axing of The News of the World because of the hacking scandal.

There are also newspapers that  customers pay a lot more for. The reason for this is because they have more articles an also appeal to a more intellectual market, whereas the Metro you can get in nearly every train, bus station. The reason that they make it better because they want more readers.

The Sun newspaper is one of the most popular tabloid. It costs 35p on weekdays and on the weekends it costs 55p.

The Metro make their newspapers free. The reason for this is because they can increase their audience by having adverts because of their articles and their increase in readership.

Sunday Express magazine 
Guide magazine
The Daily Telegraph put their prices up because they thought that it would gain a lot more profit for their company. The newspaper now costs £1.00.

Now however there are a lot more supplements such as You in The Mail The rise of the supplements happened during the 80s and the 90s. Since they are getting a free magazine it acts as an incentive for the audience to buy it. 

The papers can also have different supplements such as: Gardening, FashionHair and make up, Sport, Property and so on and so on. The public think that they are getting a deal with the magazines but they have to pay a lot more for all of the magazines. 

In the online age there are lot of newspapers which are now online. When the Guardian first started online there didnt have any adverts and tried to survive on the revenue that they got from their paper sales, but there was no hope because they then started having adverts so that their online paper could survive. 

This shows how many individual people have viewed different newspaper online. As you can see The Mail Online is the most viewed blog. 


This other graphic shows in organ how many people have viewed the website on their phones and also the blue line shows how many people they expected to view their website on their mobile phones. 





This graphic shows how many people have viewed it on different mediums such as: online, paper and web only. The Daily Mail/Mail on Sunday is in the lead with over 20,000 views combined. The Dundee Courier and Advertiser has got the least amount of views.


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